The Wild Ride to ‘Grá Mór’: An Indie Artist’s Leap into National Touring



Big love ❤️

Embarking on the journey of a lifetime, the “Grá Mór Tour” (that’s Irish for “big love,” – if you’ve seen me sign anything in the past few years, you know it’s my signature move), has been a wild ride that’s part road trip, part circus, and all heart. In the world of music, the path of an independent artist is one marked by passion, perseverance, and an unwavering dedication to music. It’s a path I’ve walked for several years, gigging from venue to venue, every type and kind, slowly but surely climbing the ladder of the music industry. This year, however, marked a significant milestone in my journey – the courageous/crazy decision to organise a national tour. It’s a task that’s as daunting as it is exhilarating, involving a level of work that goes beyond what many might imagine. It’s a decision that swings between pure excitement and “What on earth was I thinking?”

Going Solo

Going solo on this adventure meant diving headfirst into a whirlwind of tasks that most people would wisely spread across a small army. From juggling endless calls (where I’m pretty sure I’ve become besties with more voicemail services than actual humans) to sending emails that probably qualify me for some sort of unofficial world record, it’s been a masterclass in persistence, patience, and the fine art of not accidentally emailing my to do list to a venue manager. Organising a tour single-handedly is not for the faint of heart. It requires a vision that’s both broad and detailed, coupled with the persistence to bring that vision to life. It’s now I truly see how lucky I am to have built a lot of relationships over the years – I can’t stress how important it is to be nice to people you meet. They are just people doing their job, mostly overworked and often underpaid, and they have limited resources and time and so many demands. Being difficult won’t get you anywhere. I can see how the positive relationships and connections that I have made have made a big difference. These relationships, cultivated over years of interaction and collaboration, have become the backbone of getting this tour off the ground.

Grá Mór dates that have been announced  (more to come…)

The Power of Collective Voices

Choosing the support acts has been a highlight of planning this tour. In an exciting twist, I decided to include choirs from each location as part of the line-up. This decision was born out of a deep love for choirs and the unique dynamics they bring to musical performances. If you know me, you know I just love choirs so much. The idea of working with groups, especially amateur choirs, and giving them the opportunity to perform on big stages, was something that deeply resonated with me and is something that I have experienced, as a choir director myself, to be monumental for the development of the choir. It’s about more than just the music; it’s about community, collaboration, and providing a platform for voices that might otherwise go unheard. There’s something about the power of collective voices that just gets me every time. Plus, it’s a chance to shine a spotlight on those shower singers and car crooners, they are my favourite. It’s all about spreading that “Grá Mór” far and wide.

A few of the wonderful choirs that will be supporting me on tour.

Building My Own Musical Frankenstein

Finalising the artwork, putting tickets up for sale, and witnessing the puzzle pieces of this project come together has been an incredibly rewarding experience. It’s a visual and tangible manifestation of months – actually let’s be real, years of hard work, creativity, and determination. The moment of release, when everything is set in motion, is a mix of relief, pride, and anticipation for what’s to come. It’s been a bit like watching my own musical Frankenstein come to life – minus the pitchforks and torches, thankfully. It’s a patchwork of art, logistics, and sheer willpower, held together by the incredible support of my “yes” crew. Made up of family, friends, band members and fans – these are the legends who, when I say, “Hey, I’m going to tour the country with a bunch of choirs,” don’t immediately sign me up for a reality check. Instead, they jump on board, helping turn this dream into a reality and reminding me that, yes, this crazy plan might just work. I can’t stress enough the importance of having a network of people who believe in you. Thanks folks – you know who you are.

Getting Social on Social Media

And let’s not forget the Herculean effort of self-promotion – a skill I’m polishing as I go. Turns out, being an artist in the age of the internet means you’re also a part-time marketer, content creator, and social media guru. Who knew? It’s all about connecting with people, sharing bits of the journey, and maybe, just maybe, making someone’s day a bit brighter with a post, a photo, a reel, or a behind-the-scenes peek. This aspect of my career is something I’m continuously working on, learning with each post and every interaction how to better connect with my audience. Im naturally a lot more shy than you would think, so this is hard for me – but I am getting better.

And Here We Go!

So, as I gear up for the “Grá Mór Tour,” it’s with a mix of anticipation, nerves, and an unshakeable belief in the power of music to bring us together. It’s a celebration of connection, of the love I have for music, performance, and the incredible community that’s supported me every step of the way. Here’s to the adventure ahead, to the laughs, the singalongs, and to every bit of big love we’ll share along the way.

See you on the road – and yes, there will be choirs!

Grá Mór,


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